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Unlock The Power Of Every Door Direct Mail. Targeted Marketing Made Simple

Every Door Direct Mail (EDDM) is a powerful marketing tool that allows businesses to reach potential customers in specific geographic areas without needing a mailing list. With EDDM, you can target neighborhoods, cities, or even specific postal routes to distribute your marketing materials, such as postcards, flyers, or brochures. This method is particularly beneficial for local businesses looking to increase their visibility and attract nearby customers. EDDM simplifies the process by eliminating the need for addresses and postage permits, making it cost-effective and efficient. By utilizing EDDM, businesses can create personalized, eye-catching campaigns tailored to their target audience’s location, ultimately driving engagement and increasing sales within their desired areas.

To use EDDM for your business, you’ll first need to select the geographic areas you want to target based on factors like demographics or proximity to your business. Then, you design and print your mailpieces according to USPS guidelines, including size and format. Finally, you prepare your mailing by bundling the mailpieces and completing the necessary paperwork, including postage payment. The USPS then delivers your mailpieces to every mailbox along the chosen routes, helping you reach potential customers in your target areas.

To select an EDDM route, you can use the USPS online mapping tool called “EDDM Mapping Tool.” This tool allows you to search for specific areas based on factors like zip code, city, or neighborhood. You can then view maps of those areas and select specific postal routes that align with your target demographics or location preferences. Once you’ve identified the routes you want to target, you can proceed with designing and preparing your mailpieces for delivery to those areas.

Yes, there are specific size and weight requirements for mailing out EDDM. Here are the guidelines:

 

1. **Size**: EDDM mailpieces must meet one of the following size requirements:
– Standard Flat: Minimum size of 6.125″ x 11″ and maximum size of 12″ x 15″
– Every Door Direct Mail Retail Flat: Minimum size of 4.5″ x 12″ and maximum size of 15″ x 12″
– Every Door Direct Mail BMEU Flat: Minimum size of 6.125″ x 11″ and maximum size of 12″ x 15″

 

2. **Weight**: Each EDDM mailpiece can weigh up to 3.3 ounces.

 

It’s essential to adhere to these size and weight requirements to ensure that your mailpieces qualify for the EDDM program and are processed smoothly by the USPS.

To send out an EDDM route, follow these steps:

1. **Select Your Route**: Use the USPS EDDM mapping tool to choose the specific postal routes you want to target based on demographics or location.

2. **Design Your Mail-piece**: Create your mail piece according to USPS guidelines, including size and format.

3. **Print Your Mail pieces**: Once your design is ready, print your mail pieces in the required quantities. Make sure they meet USPS specifications for EDDM.

4. **Bundle and Prepare Your Mailing**: Bundle your printed mail pieces in stacks of up to 100 pieces per bundle for each selected route. You’ll also need to complete the necessary paperwork, including the EDDM Retail Indicia form and facing slips.

5. **Pay Postage**: Pay the postage fees for your EDDM mailing. The postage rates are typically lower than traditional direct mail options, making EDDM a cost-effective choice.

6. **Drop Off at Post Office**: Take your bundled and prepared mail pieces to the nearest post office that participates in the EDDM program. They will accept your mailing and ensure it gets processed for delivery to the selected routes.

7. **Track Delivery**: You can track the delivery of your EDDM mailing through the USPS website or by contacting your local post office.

By following these steps, you can effectively send out an EDDM route for your business and reach potential customers in your target areas.

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Call or Email For More Details | 925.339.7155 or Info@AlluraMarketing.com

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